Typography carries much of the personality of the brand. We combined the bold character of Hrot by Superior Type with the elegance of Schnyder, creating a contrast that can feel energetic, expressive and refined at the same time. Large type gives communication confidence, while the serif adds a different rhythm and prevents the system from becoming too rigid. The combination gives Arkády a voice that feels distinctive without becoming complicated.

A retail brand lives in many places at once. The identity needed to work across billboards, signage, shopping bags, digital campaigns, social communication and the physical environment of the centre itself. Rather than designing each output as a separate campaign, we created a shared visual language that makes all of these touchpoints feel connected. This gives Arkády consistency without forcing every communication to look identical.