*1 min read
From fine to unforgettable: The Sunnysoft rebrand
We helped Sunnysoft go from safe and forgettable to bold and unmistakable. With a new visual identity, sharper type system, stronger colors, and a clear message.
Let’s Make It Happen
You’ve got something that matters. We’re here to take it further — with care, clarity, and the kind of outcome that makes you smile in disbelief. Tell us what’s on your mind, and we’ll get back within 1–2 days.
Oops! Something went wrong while submitting the form.
.png)
What is Joy Through Design and why should you care?
You’ve probably heard “Find your why.” before.
Well, chances are most of you got it wrong.
Our studio was the same.
We though we found our years ago. That we “solve problems”, “accepting challenges”, “help people with our design”. Sounds a bit like why.
But it’s not.
Those are WHAT we do – not what it brings. And not what makes us DIFFERENT.
So you dive deeper into what you communicate and what you’re selling: Deliverig awesome brands. Top in UX. Amazing Product Design.
Awesome, but… millions are saying the same thing.
If you’ve been doing this long enough, quality is expected. Any designer, or studio can say they’re great at branding, UX, UI, Product Design. Everyone has results. Everyone solves problems and accepting challenges.
That’s not what makes you different. And it doesn’t answer your why.
I came across Simon Sinek’s approach.
He says your why is formed early in life. It’s already in you. You don’t invent it. You uncover it.
There are two questions to help you get there:
1. What’s one specific memory from your childhood that brought you real joy? Think of a moment that made you happy. What was happening?
2. What’s one day at work you wish every workday felt like? A day that, if repeated again and again, would make you say: “I love my job.”
You look for common patterns.
For what’s beneath.
I thought our why was that we thrive where others get stuck. But when I answered Simon’s questions – and then analyzed the most successful client projects we’ve ever done – there was one thing connecting everything together.
It was all about trust.
It was about someone giving us responsibility and believing we’d be okay. That we’d figure it out. That we’d come back with something great.
And in our work, the best moments, the best outcomes, always happen when a client puts that kind of trust in us.
Not micromanaging. Not having fu*king standups every Tuesday. But full, real trust.
When they give us the burden (which takes courage and faith), say “this is yours now,” and step back – we thrive.
That’s a unique moment for both sides. That’s when we get to do what we do best, and what we love the most: working with joy, heads down, creating something they didn’t even know to expect. Not fulfilling the brief – surpassing it on purpose.
Deliver way more, just to see it: That smile. That shake of the head. That “wow.”
We’re not the studio for people who want to control everything. We’re the studio for those who want to be amazed.Who love that feeling of surprise, that excitement, that intoxicating feeling of knowing that investment is massively paying off.
We bring relief, freedom, and joy – through design.
When we’re trusted fully, we work freely. And when we work freely, we deliver more that you paid for.
Because then, work is fun. That’s the core of what we do at garcy.studio.
That’s Joy Through Design.
See more of our creative articles
*2 min read
Arkády Pankrác: Bold moves for a bold brand
We don’t believe shopping centers should look like they were designed by committee. That’s why for Arkády Pankrác, we did the exact opposite. We simplified. We amplified. And we made it unmistakably visible.
*3 min read
What it takes to design a modern luxury magazine (and why it still works today)
Every magazine starts with a blank page — but Luxury Travel Digest started with a vision. Not just to create another travel publication, but to build something timeless.
.png)
*3 min read
Unlocking potential: The Remarkable transformation of NachoNacho's platform and brand.
NachoNacho is a US start-up based in San Francisco. It's an all-in-one platform that combines SaaS and subscriptions, along with its own marketplace.
*2 min read
walletii by Ooredoo is now live in Oman
Three years ago, it started with a sketch. Just a simple dashboard layout – rough thoughts on how a user in Qatar or Oman might one day send money, pay a bill, or shop with a tap.
*2 min read
New identity for Liberální institut: A mark of Freedom
Liberální institut was founded in 1989, the same year as the Velvet Revolution. Since then, it’s stood for personal freedom, free markets, and individual rights – becoming one of the most important voices for liberalism in the Czech Republic.
*2 min read
Beyond Aesthetics: How Strategic Branding Captivates Your Customers
Let’s be honest—most people think branding is just “making things look nice.” A pretty logo, a trendy color palette, maybe a sleek font. Done, right?
.png)
*3 min
Seamless UX and Branding for Startups: Designing Landing Pages and Startup Brands That Drive Success
In the fast-paced world of startups, great design is a game-changer. From seamless UX to branding for startups, the right approach can position a fledgling company as an industry leader.
.png)
*2 min read
The ROI of Design and Branding: Why Good Design Pays for Itself (Literally)
Think your brand isn’t important? Go ahead, keep blending in with your competition. We’ll be over here turning branding into cold hard cash.
.png)
*3 min read
Why Should You Care About User Experience? (Because Your Business Depends on It)
Found a new spot that’s Instagram-perfect and wife-approved. But just when you're ready to impress… things don’t quite go as planned.
*6 min read
The 7-Second Rule: How Users Subconsciously Judge Your Business
The idea that users form a lasting impression of your website or brand within 7 seconds is rooted in neuroscience and psychology.
*2 min read
UX Design Principles: Building Seamless User Experiences
A great user experience (UX) isn’t about flashy designs or the latest trends—it’s about creating a website or product that makes it easy for users to achieve their goals.
*2 min read
CRO UX: Combining Conversion Rate Optimization and User Experience
When you hear conversion rate optimization (CRO) and user experience (UX), they might sound like separate strategies.
*1 min read
Landing Page UX: How to Create Landing Pages That Convert
If your landing page isn’t converting visitors into customers, chances are it’s not a user experience (UX) problem, but a landing page UX problem.
*4 min read
UX Tips for Designing Forms That Convert: A Step-by-Step Guide
With a few smart UX tips, you can design forms that convert more effectively
*5 min read
UX Design for Startups: Affordable and Effective Practices
Starting a new venture is exciting but also comes with its fair share of challenges
*6 min read
UX Metrics: How to Measure the Success of Your UX Design
How do you know the site is working for your users?
*5 min read
The ROI of UX: Why Businesses Should Invest in Design
A well-designed user experience doesn’t just make your customers happy—it also boosts your bottom line.
*6 min read
UX Design’s Role in CRO: How Good Design Converts More Visitors
In today’s digital world, having a great website or app isn’t just about looks—it’s about how well it works for your users.
*5 min read
Essential UX Research Methods to Drive Business Success
Knowing exactly what your users need, want, and struggle with can make or break your business.
*5 min read
The Ultimate Guide to Landing Page UX Design for Higher Conversions
In the world of digital marketing, landing pages are one of the most powerful tools at your disposal.
*6 min read
Wireframing vs. Prototyping: Differences Both UX Designs
What exactly is the difference, and why are both wireframes and prototypes so important in UX?
*4 min read
Is Thumb-Friendly Navigation the Key to Revolutionizing User Experience?
Thumb-friendly navigation is the bold departure from the so-called natural scrolling that has dominated our digital experiences
* 2 min read
Is mobile-first a dead end?
We’re not making the best use of the wider horizontal screens of desktops and laptops
*4 min read
5 UX Design Principles That Can Make or Break Your Website
Have you ever visited a website and just felt lost
*3 min read
As AI advances, why does UX remain a puzzle to solve?
A revolution in AI UX is happening and it’s about time you knew.
