UX Tips for Designing Forms That Convert: A Step-by-Step Guide
With a few smart UX tips, you can design forms that convert more effectively
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In the fast-paced world of technology, user experience (UX) plays a vital role in determining the success of any application or device. From the advent of touch screens to the introduction of natural scrolling, various changes have shaped the way we interact with our devices. However, despite these advancements, the ergonomic aspect of touch-based navigation has often been overlooked.
Most layouts remain rooted in outdated conventions, with navigation elements placed at the top or bottom bars, hindering the ease of use and slowing down the overall navigation experience.
The rapid transition to touch screens, triggered by the release of the first iPhone, led to the creation of new gestures while retaining traditional desktop layouts.
Consequently, many apps, including native ones, prove challenging to operate single-handedly as they ignore the natural reach of the thumb. Elements like search bars positioned at the top or back buttons in the top-left corner, the least accessible area, hinder efficient one-handed use. Although Apple has recently made some changes by placing the search field at the bottom in spotlight search or Safari on mobile, other apps like Messages or Contacts still lack consistency in this regard. Android, on the other hand, adopts a mixed approach with main controls at the bottom but fields and other controls at the top.
This begs the question: Can we completely redefine the UX of touch screens, unlearning what we know, and embracing a fresh approach?
To truly optimize touchscreen interactions, we must reimagine the entire layout.
All active controls should be relocated to the bottom of the screen, including the search, confirm, and back buttons, where they are easily accessible via the thumb. The top part of the screen should be reserved for essential information, catering to our natural reading pattern from top to bottom. This area should feature critical content and status messages, devoid of any interactive elements. Thus, all interaction and content manipulation can be managed comfortably from the bottom, utilizing the thumb’s dexterity.
Moreover, such a shift towards thumb-friendly navigation becomes even more imperative when considering inclusivity. By favoring bottom controls, we must ensure the ability to switch between left-handed and right-handed configurations.
Controls should adapt to the desired side, accommodating users’ needs. Simultaneously, repositioning controls in a thumb-centric manner prompts a reevaluation of list orders. The most recent items should be located closest to the thumb, necessitating a hierarchical flip at the bottom. Apple has already embraced this approach in the Downloads folder on Mac or in Time Machine.
When coupled with inverted scrolling, where scrolling up retrieves content from the past and scrolling down displays recent items within reach, this thumb-friendly design paradigm enhances usability even further. In this context, scrolling up, often out of reach, becomes a deliberate action to access past information, while choosing from recent items becomes effortlessly accessible.
The question then arises: Are we prepared to venture into designing apps with truly touch-friendly interfaces and genuine human-centered design principles?
Embracing thumb-friendly navigation challenges the status quo and compels designers to prioritize the ergonomic needs of users. By reimagining traditional layouts and placing controls at the bottom, we can enhance one-handed operability, reduce cognitive load, and create a more intuitive experience.
As technology continues to evolve, UX design must evolve with it, keeping users’ needs at the forefront. By challenging the established norms and adopting a thumb-friendly navigation approach, we can pave the way for a more inclusive, efficient, and user-centric future in the realm of touch-based interfaces.